Build a brand you believe in.

Positioning, messaging and storytelling for B2B founders

Your prospects won’t believe a story you don’t believe in.

The last thing B2B buyers want is another bullshit narrative about vague outcomes. And the last thing B2B founders need is another bullshit strategy they’ll change in six months.

I help B2B founders and marketers:

Sharpen your positioning
So your strategy and story focus on one specific thing that matters to one specific audience with one specific problem.
Bring life to your messaging
So the story you’re telling is about the people you’re selling to. Based on what you deeply believe in. What you’re genuinely excited by.
Create compelling content
So you become known for producing the most interesting and useful material in your market.

So you go to market with courage, conviction and clarity.

How can I help?

Strategy

Brand positioning

Decide where to play based on how you can win.

Pricing: £6,000

Content strategy

Organize exciting ideas into a cohesive plan.

Pricing: £5,000

See my simple model for content strategy.

Storytelling

Messaging

Strategic narrative that captures your vision, the problem you solve and how you’re solving it.

Pricing: £5,000

Declarations of intent

Manifestos, videos and keynotes that emote what’s real and exciting to you.

Pricing: £3,000

Fun and function

Web copy, guides, research reports and interactive content that helps buyers find answers they need.

Pricing: £600 day rate

“Working with Harry was a real pleasure. He was the perfect sparring partner on positioning and copywriting, always quick, sharp, and to the point. With his support, we were able to bring our positioning to life in the most effective way.”

Tim Grunow, CEO and co-founder, Archlet
"Harry was such a joy to work with—he made the whole process effortless, taking very little of my time and coming back with incredible work. He cared deeply about the outcome and saw it through until it was ready to be published and ready to be shared."

Danica Damljanovic, CEO and founder, Sentient Machines
"A lot of writers can do the actual writing bit, but can’t do much upfront thinking. Harry can do as much of the heavy lifting on the upfront thinking as you need him to. Some writers do good work, but when you compare what they bill with what they’ve delivered, it looks really expensive. Harry is hugely productive for what he bills. He's also very collaborative, a pleasure to work with, and he gets the gist of what you want really quickly."

Ian Harcus, VP Marketing and Communications, Firstsource
“You will struggle to find a writer or marketer more knowledgeable, interested, excited, talented and generous than Harry. If you know what you need, he’ll deliver. If you don’t know exactly what you need, he’ll help you figure it out. Then he’ll deliver."

Adam Ketterer, Co-founder and Director, Beneath
“With Harry you get a fantastic B2B writer, positioning expert and all-round content marketing veteran in one. In practice, this means he tends to nail whatever project you chuck his way (even if he only has the scrappiest of briefs to work with). As a bonus, Harry is reflective and collaborative, always seeing feedback as an opportunity to improve the work. Working with him is a pleasure."

Duncan Begg, Co-founder and Director, Beneath