Build a brand you believe in.

Positioning, messaging and storytelling for B2B founders

Your prospects are too smart to believe a story you don’t believe in.

B2B buyers don’t want another bullshit narrative. And you don’t need another bullshit strategy.

I believe the point of marketing is to seek and convey truth. So I help B2B founders solve three foundational problems.

Positioning
Is your strategy focused on one specific thing that matters to one specific audience with one specific problem?
Messaging
Does your story reflect what you really believe in? Does your message genuinely excite you?
Content
Are you producing the most interesting and useful material in your market?

Positioning

Is your ship pointed in the right direction?

The process
Over 2 weeks, I walk you through a proven process I’ve applied to dozens of B2B businesses all around the world.

Stage 1. Listening
We conduct qualitative research to understand your prospects and situation.

Stage 2. Decision-making
We make structured choices about what you’re selling and who you’re selling to.

Stage 3. Iterating
We iterate on variants of your story so you can find one worth committing to.

Stage 4. Aligning
We bring your new strategy and story to your team to cultivate a common sense of direction.

Price
£6,000

Do it yourself.
Positioning isn’t magic. It’s just decision-making. So I’ve built a pay-what-you-want course designed to show B2B founders how to do it themselves.

Take the course

Messaging

Does your story move you?

The problem
B2B markets are surprising, counter-intuitive and driven by some of the most interesting problems in the world.

So why do B2B brands feel so lifeless?

How I help
I help you craft messaging that resonates with the right prospects by:

Making it about them.
So your messaging is about the problems and opportunities your prospects care about.
Tapping into what excites you.
So your differentiation comes from a place of deep belief and your prospects have something real to respond to.
Taking creative risks.
So your brand becomes known for saying the things others are too afraid to, in ways that surprise.

Price
£5,000

What B2B buyers want is truth.
Read my book about why an earnest pursuit of truth leads to better B2B marketing, and why so few do it.

Buy my book

Content

Are you swinging for the fences?

Content strategy
Organize exciting ideas into a cohesive plan.

Pricing: £5,000

Declarations of intent
Manifestos, videos and keynotes that emote what’s real and exciting to you.

Pricing: £600 day rate

Fun and function
Web copy, guides, research reports and interactive content that helps buyers find answers they need.

Pricing: £600 day rate

There’s no bigger risk than taking no risks.
See why creative risk-taking is actually the most pragmatic way to approach marketing.

Read the essay

“Working with Harry was a real pleasure. He was the perfect sparring partner on positioning and copywriting, always quick, sharp, and to the point. With his support, we were able to bring our positioning to life in the most effective way.”

Tim Grunow, CEO and co-founder, Archlet
"Harry was such a joy to work with—he made the whole process effortless, taking very little of my time and coming back with incredible work. He cared deeply about the outcome and saw it through until it was ready to be published and ready to be shared."

Danica Damljanovic, CEO and founder, Sentient Machines
"A lot of writers can do the actual writing bit, but can’t do much upfront thinking. Harry can do as much of the heavy lifting on the upfront thinking as you need him to. Some writers do good work, but when you compare what they bill with what they’ve delivered, it looks really expensive. Harry is hugely productive for what he bills. He's also very collaborative, a pleasure to work with, and he gets the gist of what you want really quickly."

Ian Harcus, VP Marketing and Communications, Firstsource
“You will struggle to find a writer or marketer more knowledgeable, interested, excited, talented and generous than Harry. If you know what you need, he’ll deliver. If you don’t know exactly what you need, he’ll help you figure it out. Then he’ll deliver."

Adam Ketterer, Co-founder and Director, Beneath
“With Harry you get a fantastic B2B writer, positioning expert and all-round content marketing veteran in one. In practice, this means he tends to nail whatever project you chuck his way (even if he only has the scrappiest of briefs to work with). As a bonus, Harry is reflective and collaborative, always seeing feedback as an opportunity to improve the work. Working with him is a pleasure."

Duncan Begg, Co-founder and Director, Beneath